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Thursday, July 09, 2009

Finance Vs Marketing

There are a variety of Business schools today in the country offering MBA programmes to thousands of students.The course structure,the industry interaction ,the faculty is different for different schools but one thing that remains common is the dilemma that nearly 90% of MBA students face ,whether to take marketing or finance as a major.
Most of the students are engineers having worked in IT and ITES companies with little knowledge of the work culture ,job profile in marketing and finance. To me while marketing is a subject which is extremely boring to study (because its just common sense) ,finance is something where you will have to burn the night lamp and dig deep into concepts to catch hold of some of them and is thus interesting and something new which is worth the effort. But as you leave the college and join the corporate world the two subjects change hands and marketing becomes interesting to practise because it lets you to think differently every day whereas finance becomes a rather mundane job with little scope to think out of the box. This is the dilemma !!
If you are an MBA graduate or graduating ,think of the people in your class who opted for marketing and finance. I am sure a significant percentage of the people who opted for marketing would be those who dont like studying too much, who are more insouciant and a bit careless as well whereas the finance guys would possess opposite traits and will be much more sincere towards studies etc. (ofcourse these are not neccasary or sufficient conditions to categorise students).
Perhaps its not just the inherent nature of these two subjects but also the way course is structured and the teaching pedagogy is defined.If FIN could be taught with a bit more of FUN and Marketing with a bit more of seriousness probably there would be a difference in the outlook and a better mix of people could be achieved.