Times of India lead campaign :My take .....

Its quite some time now since i wrote my last blog.....got busy following the mundane mores of life .
What puts me into writing again is the lead india campaign launched by times of india ,quite a remarkable and thought provoking campaign which does require a little more ponderance .
To begin with ,when i first read the theme of the campaign: "Domination begins with DO ,so getup and DO" on the front page of TOI `s15th August edition i felt quite good about the whole idea ,it seemed different and looked like it does have some promise .As i deleved more into the campaign it transpired that they would be using SRK to promote the whole programme and that he would be acting as one of the arbitrators .This relevation ,sort of ,acted like a decatalyst for me ,for i found the protagonist unworthy of the huge responsibity that this campaign invloves .
One of my friends recently reiterated the fact that only two things sell in INDIA like hot cakes and they are as is known to everybody "SEX and SRK" ,but is TOI really aiming to sell anything through this campaign ?Is it more of a publicity stunt for their paper to remain the best selling newspaper in Delhi or are they really looking for some dynamic maverick youth of our country who believe that change is the only unchanging fact of life and are ready to take the government by horns .If they conform to the latter then i must say using SRK as the brand ambassador for the campaign , to me, is an outcome of some specious reasoning and a decision taken in haste .
If the rationale behind the decision sits on the assumption that SRK would make the campaign popular and more youth would listen to him they are very correct but perhaps have forgotten that the campaign aims to look not for people who impressed by some eminent personality but for those who feel oppressed and dejected at the current political and economic condition in INDIA and who envisage and want to build a future in which INDIA would be a developed nation in all its connotations .
Abdul Kalam could have been the most suited person for this job, for his popularity is out of the tremendous work that he has done for his country in the past ,not forgetting the fact that his latest role as president of India has made him more propular with the common people of our country .The Indian youth and children see him as an idol and he very nearly epitomises the word, patriotic .
But having said all of the above , i still believe in the campaign and hope that it brings forth people ,thoughts,ideas that would help our country attain the pinnacle heights and grow into an economic superpower with the common people as the beneficiaries .I end my blog here ,wishing TOI my congratulations (for successful launch of the campaign) and all the very best that they end it by DOing something .

(To all the diehard SRK fans .I am not against him ,i m against the idea of using him for this campaign) .
(Comments invited .....)